Eliza Barach, PhD, BCC

My Journey: From ADHD Diagnosis to Entrepreneur

Understanding the neurodivergent brain in a neurotypical world is more than just my profession; it is also my lived experience. Diagnosed with ADHD at seventeen, I approached my diagnosis the same way I approach everything in life: with intense curiosity and a determination to understand the "how" and "why" behind it all.

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Rather than viewing ADHD as solely a set of challenges, I began to see it as a unique operating system, one that required specific instructions to unlock its full potential. This understanding transformed how I approached both athletics and academics, leading to success as a nationally ranked gymnast and Division 1 scholarship athlete. When an injury redirected my path, my ADHD resilience led me to excel academically, culminating in a Ph.D. in cognitive psychology.

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My doctoral work provided deep insights into the mechanics of the brain, particularly how attention, memory, decision-making, and communication work. Teaching at SUNY Albany and Skidmore College allowed me to translate complex cognitive and psychological principles into actionable understanding. But as a creative, independent ADHD mind, I found myself constrained by traditional academia.

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Instead of forcing myself to fit into that box, I did what ADHD brains do best: I innovated. I realized my true calling wasn't just studying the brain in abstract—it was applying that knowledge to help other high-achieving ADHD individuals optimize their unique brain chemistry.

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This realization led to Neural Revolution, where cognitive psychology meets practical application. Here, I combine academic expertise with lived experience to help ADHD professionals transform their unique brain chemistry into their greatest professional asset. Because ADHD isn't just something to manage—it's a different operating system waiting to be optimized.